Today, We're All Patriots!

Publication
The Bulletin
Date Run:
February 5, 2017

Today, We're All Patriots!

    In honor of New England's favorite team making their way to Super Bowl LI this two-part advertisement reflects the excitement, support and love for the game. Because the NFL doesn't allow unauthorized use of team names, logos, imagery and even the words "Super Bowl" we had to cleverly skirt the rules in order to get our point across.

    The top half of this advertisement blurs the line between patriotism and football. Using the good ole red, white and blue color scheme and a front and center Westview logo adorned football, this messaging more than likely won't confuse a disgruntled Atlanta fan with who Westview's favorite sports team is. Hey, we're all patriots here.

    The bottom half of this advertisement distinctly silhouettes four famous football players from a certain professional football league team. The silhouettes were derived from photos taken by an employee of Westview's Marketing team in a stadium in Massachusetts that famously "shaves" itself of visiting teams. The pictured players should be easily recognizable by their physique, running style and gait. Having trouble? We'll give you some hints ... Incredible, #GOAT, Party Animal and "________" Force Trauma.

Ad copy:

CAN YOU IDENTIFY A NEW ENGLAND ATHLETE BASED ON THEIR RUNNING STRIDE?:    Because we can. Westview Sports Medicine relies on "gait analysis" as a starting point for many orthopedic treatments.
Knowing how people move is an essential step in our detailed process.
If you're having difficulty rushing for extra yards or simply having difficulty rushing around your yard - call our number. 860-774-8574

Westview Health Care Center is a 103-bed skilled nursing inpatient facility, which includes a distinct and self-contained 28-bed subacute short-term rehabilitation unit and an Outpatient Rehabilitation and Aquatic Center. Westview is proud to have received such accolades as US News and World Report America’s Best, Consumer Reports Top 10 Connecticut Nursing Facility rating and Health Grades 5-Star Top Ranking.